What is PPC / Paid Advertising
Pay per click (PPC), stands for pay per click, is an online advertising model used to direct traffic to
websites, in which an advertiser pays a publisher (typically a website owner or
a network of websites) when the ad is clicked. Essentially,
it's a way of buying visits to your site, rather than attempting to “earn”
those visits organically. Search engine advertising is one of the most popular
forms of PPC.
Pay-per-click
is commonly associated with search engines. With search engines,
advertisers typically bid on keyword phrases relevant to their target market.
In contrast, content sites commonly charge a fixed price per click rather than
use a bidding system. PPC "display" advertisements, also known as "banner"
ads, are shown on web sites with related content that have agreed to
show ads and are typically not pay-per-click advertising.
Tools used for PPC:
§ Keyword Research
§ Google Keyword Research Tool
§ Wordtracker
§ Trellian Keyword
Discovery
§ SEO Book Keyword Tool
§ WordStream
§ Competitive Analysis
§ Compete
§ AdGooroo
§ SEMRush
§ The Search
Monitor
§ iSpionage
§ Display Research
§ Google Placement Tool – Instructions
§ DoubleClick Ad
Planner
§ Web Data
Extractor
§ Performance Marketing
Platforms
§ ClickEquations
§ Kenshoo
§ Marin Software
§ Acquisio
§ AdWords Editor
§ Microsoft adCenter Desktop
§ Niche Tools
§ Mongoose Metrics
§ Optimine
§ Marchex
§ ClearSaleing
§ Testing & Personalization
§ Google Website Optimizer
§ Omniture Test & Target
§ Monetate
§ SiteSpect
§ Ion Interactive
§ Analytics – Qualitative
§ 4Q
§ ForeSee
§ UserTesting.com
§ iPerceptions
§ KnowClick
§ Analytics – Quantitative
§ Adobe by
Omniture
§ Unica
§ Google Analytics
§ Coremetrics
§ Webtrends
§ Customer Relationship
Management (CRM)/Lifetime Value (LTV)
§ Salesforce.com
§ SAP
§ NetSuite
§ Venda
§ Volusion
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PPC, or pay-per-click, is akin to a strategic investment in the bustling marketplace of online advertising. It's a method where advertisers pay a fee each time their ad is clicked, allowing them to essentially buy visits to their site rather than earning them organically. This form of paid advertising is particularly prevalent on search engines and social media platforms, where businesses bid for ad placement in a user's search results or feed.
ReplyMoreover, apexinfotechseo.com, the esteemed SEO services provider in the USA, understands the intricacies of PPC and paid advertising. Their expertise in crafting and managing PPC campaigns ensures that businesses can strategically position themselves in the digital arena, driving targeted traffic to their websites and maximizing their online visibility through paid advertising.